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Maternal and Child Products Diapers - Selection Analysis Report

2023-09-22

1、 Product Analysis


1. Product demand trends and seasonality


Keywords "disposable radiators"


The monthly search volume of related keywords on Amazon since 2017 is shown in the figure:


1-搜索量.png


There are 30000+ASINs for keywords on the Amazon US website page.


As shown in the figure:


Since January 2017, except for the significant fluctuations in July 2019, March 2020, and July 2022, the product related keywords have fluctuated relatively little 

and remained stable.


1.2 The product has obvious seasonality, with March and July being the peak demand season each year.


2. Product lifecycle


Listing time distribution chart:

2-上架时间分布.png


As shown in the figure, the product has a long lifespan (average shelf life of 3 years and 11 months)


Listing time data comparison table:

3-上架时间数据对比.png

2、 Analysis of Product Market Competition


1. Overall market volume and new product analysis


Product concentration and sales distribution chart:

4-商品集中度销量.png

Distribution chart of product concentration and sales volume:

5-商品集中度销售额.png


As shown in the figure, the concentration of goods is relatively low (41.3%).


The average monthly sales volume of the product is 9706, with a monthly sales volume of $362060 and an average price of $33.66.


In the past 6 months, 11 new products have entered the market, accounting for 11%, with an average monthly sales volume of 1279, accounting for 13.17%; 

The monthly average sales revenue is 40940.84 US dollars, accounting for 7.5%, and the average price is 39.68 US dollars, indicating that new products are not 

easy to enter the market.


Out of the 100 products, 94 have monthly sales of over $10000; 62 products with monthly sales exceeding $50000; 52 products with sales revenue exceeding 

$100000; The monthly sales of 18 products are above $1000000.


Top 10 Brand Sales Data Comparison Table:


6-TOP10品牌销售数据对比.png


2. Listing trend analysis


Product launch trend distribution chart:

7-产品上架趋势分布.png

As shown in the figure, there has been a significant fluctuation in the product's listing in recent years.


Comparison table of product launch trends in recent years:

8-新品上架年份分布.png

3. Overall quality analysis


Product rating score distribution chart:

9-产品评分数.png

Product rating distribution chart:


10-产品评分值.png

From the graph, it can be seen that there are many high scoring areas for the product, and the market is relatively stable; At the same time, the rating value 

is relatively low, and there is significant room for improvement in the product.


The average product score is 8005, with an average score of 4.5, indicating a relatively high overall score.


Among the 100 products, 73 products rated above 500 (monthly sales 1420675, accounting for 92.24%), 61 products rated above 4.5 (monthly sales 1339242, 

accounting for 91.41%), 21 products rated between 4.3 and 4.5 (sales 169220, accounting for 7.44%), and 13 products rated between 4.0 and 4.3 (sales 25356, 

accounting for 0.9%)


4. Price analysis


Product Price Distribution Map:

11-产品价格分布.png

As shown in the figure, products with a price range of 20-30 US dollars (22/100) account for the majority.


Price distribution comparison table:


12-价格分布对比.png


3、 Market data analysis


1. Analysis of seller nature


1.1 Analysis of seller concentration:


Seller concentration and sales distribution:

13-卖家集中度销量.png

Seller Concentration Sales Distribution Chart:


14-卖家集中度销售额.png


As shown in the figure, the concentration of sellers is extremely high (a total of 28 sellers, with a concentration rate of 98%).


Comparison table of sales data for the top 10 sellers:

15-前10卖家销售数据.png


1.2 Analysis of seller types:


Seller Type Distribution Map:

16.1-卖家类型.png

Picture1


16.2-卖家类型.png


Picture2

As shown in the figure, the seller of this product is mainly self operated by Amazon.


Comparison chart of seller type data:

17-主要卖家.png

1.3 Analysis of seller's location


As shown in the figure:

18-卖家所属地.png


As shown in the figure, the product is mainly sold by American sellers.


Comparison table of seller location distribution data:

19-卖家所属地分布数据.png


2. Brand concentration distribution


Brand concentration and sales distribution chart:

20-品牌集中度销量.png

Brand concentration sales distribution chart:

21-品牌集中度销售额.png

From the above figure, it can be seen that the brand concentration is 97.5%, which is extremely high.


All brands have sales above $3000 among the 30 brands.


Product Sales Top 10 Brand Data Table:

22-前十品牌销售额.png

4、 Operating cost estimation


Taking 10 randomly selected products as an example:

23-运营成本.png

5、 Keyword recommendation


Disposable radiators


Note: The above images and data are from Seller Sprite.

Yiyesheng (Shenzhen) Intellectual Property Agency Co., Ltd