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Household product vacuum cleaner - selection analysis report (Amazon)

2022-07-18
I、 Product analysis

 

Keyword "vacuum cleaner".

The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:

 

There are 4000 + asin keywords on Amazon America

It can be seen from the figure that the fluctuation of product related keywords is generally stable.

 

1. Life cycle

Distribution chart of time for putting on the shelves:

 

It can be seen from the figure that the product has a long life cycle (the average number of days on the shelves is 2 years and 1 month).

 

Listing time data comparison table:

Launch time

Product quantity

Monthly sales

Proportion of sales

Proportion of average sales

1 month

3

2012

0.61%

0.20%

3 months

11

12288

3.75%

0.34%

half a year

12

21615

6.59%

0.55%

1 year

11

28571

8.72%

0.79%

One and a half years

10

31681

9.66%

0.97%

2 years

13

47532

14.50%

1.12%

Two and a half years

10

53389

16.29%

1.63%

3 years

7

35010

10.68%

1.53%

More than 3 years

23

95726

29.20%

1.27%

 

 

2. Seasonality

Product demand trend chart:

 

It can be seen from the figure that the seasonality of the product is not obvious.

 

II、 Analysis of product market competition

 

1.Overall market volume analysis

Distribution of commodity concentration and sales:

 

It can be seen from the figure that the concentration of goods is very low (33.8%).

 

The average monthly sales volume of the product is 3278, the average monthly sales volume is $493562, and the average price is $174.11.

 

Among the 100 products, the monthly sales of all products are more than 60000 dollars,; There are 88 models with monthly sales of more than 100000 US dollars; The monthly sales volume of 643 models is more than 200000 dollars; The monthly sales volume of 35 models is more than 500000 US dollars; The monthly sales of 13 models are more than US $1000000; The monthly sales of the four models are more than US $2000000.

 

Sales data comparison table: 

ranking

brand

Monthly sales

Proportion of monthly sales

Monthly sales (USD)

Proportion of monthly sales

Price (USD)

1

eufy

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